How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

Cities 4 min 8 March 2026

Why Amman first.

A savings marketplace needs density, habit and price sensitivity in the same place. Amman has all three. 01 → Cities 3 min 5 April 2026

A marketplace is built street by street.

Citywide coverage is a vanity metric. What matters is whether the feed is full in the four blocks around you. 02 → Cities 3 min 2 May 2026

Ramadan breaks every assumption.

A month where an entire city eats at the same minute is the hardest test a food marketplace can face. 03 → Cities 4 min 10 June 2026

Expansion is a supply problem.

Opening a second city is not a marketing exercise. It is signing enough kitchens that the first session works. 04 → Cities 3 min 16 July 2026

Two languages, one marketplace.

Arabic is not a translation layer bolted onto an English product. It changes layout, typography and rhythm. 05 →

Written by the Forsa team, Amman. i These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa→