Why Amman first.
A savings marketplace needs density, habit and price sensitivity in the same place. Amman has all three.
Jordanians eat out often and watch prices closely. That combination is rarer than it sounds: plenty of cities have one without the other, and a discount marketplace needs both to work.
Amman is also dense in the way that matters. Pickup only makes sense when good food is a short detour, not a trip. Neighbourhood clusters like Weibdeh, Abdoun and Shmeisani each hold enough kitchens to make a feed feel full from day one.
We would rather be genuinely useful in one city than thinly present in five.
Irbid follows in Q1 2027. The product was built assuming multiple cities — branch-level pricing, per-city inventory, delivery zones — but the sequencing is deliberate.
