Forsa blog

Notes from the marketplace.

How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

receipt detail, two prices Pricing 4 min

Two prices, side by side.

Every listing shows the in-store price next to the Forsa price. That decision cost us some design elegance and bought us something better. 01
coins and a receipt on a table Pricing 4 min

Why 10% and not 30%.

The baseline discount had to be small enough that a restaurant could live with it forever. 02
menu with prices being edited Pricing 4 min

What stops a merchant raising in-app prices?

The obvious way to fake a 10% discount is to inflate the reference price. Preventing that is most of the work. 03
discount tag on a shelf edge Pricing 3 min

Eighty percent off is not generosity.

The deepest discounts on Forsa exist because the alternative is worse for everyone, including the merchant. 04
card machine on a counter Pricing 3 min

Commission only on completed orders.

How a marketplace charges determines which merchants can afford to try it. 05
Written by the Forsa team, Amman. These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa