Forsa blog
Saving money is not embarrassing.
The tone of a discount product decides who is willing to be seen using it.
Discount apps often carry an apologetic register — rescue, help, charity — that quietly positions the user as somebody in need. It suppresses exactly the mainstream adoption the business requires.
Forsa is built for people who could pay full price and would rather not, which is nearly everybody. That framing is not spin; it is the actual customer base.
A marketplace that makes its users feel resourceful will always be larger than one that makes them feel rescued.
It also protects the merchants. A restaurant will not list alongside language implying its food is a last resort, and the good ones are the partners you most need.
tone of voice
saving money
not charity
mainstream adoption
merchant dignity
