Forsa blog
Food waste 4 min read Updated

Nothing was wrong with it. It just didn’t sell.

A bakery bakes for the morning rush. A kitchen preps for a full house. Then the day ends, and some of it is simply still there.

bakery counter at close, trays still full

The food on a surplus offer is not damaged, not expired and not second-rate. It is the same tray that was selling at full price four hours earlier. The only thing that changed is the clock.

Every kitchen has to guess. A restaurant orders and preps for the night it expects, not the night it gets. Guess low and you turn customers away. Guess high and you carry the difference. Most operators would rather guess high, which means most operators end the day with something left.

Until recently the options were narrow: staff meals, deep discounting at the counter, or the bin. None of them recover much. Discounting at the counter only reaches the people already standing in your shop at closing time — which is precisely when the fewest people are standing in your shop.

Forsa changes who sees it. A surplus offer goes out to everyone within range who has the app open, at the moment it exists. That turns a local, last-minute problem into a citywide, instant one.

We are careful not to overclaim here. Forsa is not a waste charity and surplus is one of four ways the app saves you money. But it is the one where the discount and the outcome point in the same direction: you pay less, the merchant recovers something, and a tray of perfectly good food gets eaten by someone who wanted it.

surplus food food waste unsold food bakery surplus end of service staff meals
Written by the Forsa team, Amman.